Key opinion leaders are physicians who are experts in their fields. They have the ability to influence their peers' medical practice and prescribing behavior. Monitor and track KOLs, clinical trials and benefit from Key Influencers and Emerging Stars.The challenge for pharma companies lies in identifying relevant KOLs and manage the relationship over time.
Medismo KOL module help to build and customize KOL profiles with academic credentials, journal publications, citations, competitor activity and curriculum vitae. This gives the marketing teams unique ability to collect, track and share information regarding KOL's, all relevant touch-points, profile information and experiences in one place.
Influence and Relationship mapping between HCPs and physician are also tracked and can be visually observed for a better understanding.
In this ever growing pharma industry, knowledge is power... We make sure you don't just collect data; also turn it into knowledge which you can use to defy competition and improve sales.
